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Curriculum Requirements - Total Credits Required: 125

First Year - Credits: 32

• Individual and Society General Education Requirement   (Cr: 3)
• Literary Perspectives General Education Requirement   (Cr: 3)
• Quantitative Reasoning General Education Requirement   (Cr:3)

• CMM 106 - Media and Culture I (Cr: 3)
  

• DM 111 - Introduction to Multimedia Narrative (Cr: 3)
  

• ENG 111 - Critical Reading and Writing I (Cr: 3)
  
  Satisfies the Writing Designated Core requirement.

• ENG 112 - Critical Reading and Writing II (Cr: 3)
  
  Satisfies the Writing Designated Core requirement.

• INT 100 - Internship I (Cr: 2)
  

• IDS 265 - Creative Thinking and Practice (Cr: 3)
  

• MCA 103 - Advertising Fundamentals (Cr: 3)
  

• MCA 203 - Public Relations (Cr: 3)
  

Second Year - Credits: 32

• Global Issues General Education Requirement (Cr: 3)
• Science and Technology General Education Requirement (Cr: 3)
• General Education Elective (Cr: 6)
• MCA Elective (Cr: 3)

• BUS 215 - Marketing Analytics (Cr: 3)
  

• BUS 330 - Consumer Behavior (Cr: 3)
  

• CMM 380 - Media Ethics (Cr: 3)
  
  Satisfies the Values and Ethical Reasoning General Education Requirement

• MCA 204 - Promotional Writing and Editing (Cr: 3)
  

• INT 200 - Internship II (Cr: 2)
  

Third Year - Credits: 31

• Aesthetic Awareness General Education Requirement (Cr: 3)
• World Cultures General Education Requirement (Cr: 3)
• General Education Electives (Cr: 6) 
• MCA Elective (Cr: 3)

• CMM 306 - Social Impact of the Media (Cr: 3)
  

• CMM 370 - Communication Research Methods (Cr: 3)
  

• CMM 379 - Semester Internship Strategies (Cr: 1)
  

• MCA 312 - Strategic Media Planning (Cr: 3)
  

• MCA 335 - Social Media Marketing (Cr: 3)
  

• MCA 405 - Campaign Planning and Client Services (Cr: 3)
  

Fourth Year - Credits: 30

• Elective   (Cr: 9)

• CMM 415 - Creative Portfolio Development (Cr: 3)
  
  Or

• CMM 416 - Professional Communication Portfolio (Cr: 3)
  

• CMM 480 - Semester Internship (Cr: 12)
  

• MCA 489 - Senior Research (Cr: 3)
  

• MCA 491 - Senior Capstone (Cr: 3)
  

Marketing Communication/Advertising Electives

Students must choose two from the following:

• BUS 333 - Design Thinking (Cr: 3)
  

• BUS 365 - Business, the Environment, and Sustainability (Cr: 3)
  

• BUS 460 - Brand Management (Cr: 3)
  

• CMM 115 - Social Media: Theory and Practice (Cr: 3)
  

• CMM 206 - Race, Ethnicity, and the Media (Cr: 3)
  

• CMM 240 - Health Communication (Cr: 3)
  

• CMM 400 - Contemporary Explorations in Communication (Cr: 3)
  

• DM 110 - Introduction to Digital Filmmaking (Cr: 3)
  

• DM 211 - Fundamentals of Journalism (Cr: 3)
  

• DM 227 - Multimedia Journalism (Cr: 3)
  

• DM 360 - Podcast and Radio Journalism (Cr: 3)
  

• GD 105 - Introduction to Computer Graphics (Cr: 3)
  

Learning Outcomes

Upon completion of the marketing communication/advertising program, students will:

• Demonstrate an understanding of how marketing communication works and persuades.
• Explain the ways in which marketing communication is central to our cultural language.
• Plan, implement, and evaluate marketing communication programs.
• Analyze ethical issues related to marketing communication.
• Communicate effectively in written form within the conventions of the communication discipline.
• Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the discipline. 
• Demonstrate integrated learning skills by making connections between classroom learning and professional life in the marketing communication discipline.