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  • Program Overview

    The general communication major provides a strong foundation in the field and allows you to sample classes in the other communication programs offered at Endicott. Sometimes students will begin their studies in the general major and then move into digital media or marketing communication/ advertising, or add a minor, as their interests develop.

    By pursuing a degree in communication, you will explore the many ways media impact the individual and society, both locally and globally. Classroom studies promote written and critical-thinking skills, as well as theoretical and applied knowledge. By pursuing the general major in communication, you will find yourself prepared for traditional communication-related professions and, as with the other communication programs, you will possess the skills to move directly into a program of advanced studies and graduate school.

    As a communication major with a journalism minor, Kaileigh Grieb '25 carved her path in a male-dominated field, covering Division I baseball and interning with powerhouse programs like Duke University. Her passion for storytelling and sports has taken her from Endicott’s classrooms to the press box—and she’s just getting started.
  • Curriculum

    Curriculum Requirements - Total Credits Required: 125

    Ìý

    First Year - Credits: 32

    • Individual and Society General Education RequirementÌýÌý (Cr: 3)
    • Literary Perspectives General Education RequirementÌýÌý (Cr: 3)
    • Quantitative Reasoning General Education Requirement (Cr: 3)
    • Values and Ethical Reasoning General Education Requirement Ìý (Cr: 3)
    • Media Explorations ElectiveÌýÌý (Cr: 3)
    • CMM 106Ìý-ÌýMedia and Culture I (Cr: 3)
    • CMM 107Ìý-ÌýMedia and Culture II (Cr: 3)
    • CMM 115Ìý-ÌýSocial Media: Theory and Practice (Cr: 3)
    • ENG 111Ìý-ÌýCritical Reading and Writing I (Cr: 3)
      Satisfies the Writing Designated Core requirement.
    • ENG 112Ìý-ÌýCritical Reading and Writing II (Cr: 3)
      Satisfies the Writing Designated Core requirement.
    • INT 100Ìý-ÌýInternship I (Cr: 2)

    Second Year - Credits: 32

    Ìý

    • Global Issues General Education RequirementÌýÌý (Cr: 3)
    • Science and Technology General Education RequirementÌýÌý (Cr: 3)
    • General Education Elective, one must be 200+Ìý Ìý(Cr: 6)
    • Media Making ElectiveÌý (Cr: 6)
    • Media Writing ElectiveÌý (Cr: 6)
    • Media Explorations Elective (Cr: 3)
    • DM 111Ìý-ÌýIntroduction to Multimedia Narrative (Cr: 3)
    • INT 200Ìý-ÌýInternship II (Cr: 2)

    Third Year - Credits: 31

    • Aesthetic Awareness General Education Elective (Cr: 3)
    • World Cultures General Education Elective (Cr: 3)
    • Media Explorations Elective, must be 300+ level (Cr: 4)ÌýÌý
    • General Education Electives, one must be 200+ levelÌý Ìý(Cr: 6)Ìý
    • Elective (Cr: 6)
    • CMM 306Ìý-ÌýSocial Impact of the Media (Cr: 3)
    • CMM 370Ìý-ÌýCommunication Research Methods (Cr: 3)
    • CMM 379Ìý-ÌýSemester Internship Strategies (Cr: 1)
    • CMM 380Ìý-ÌýMedia Ethics (Cr: 3)

    Fourth Year - Credits: 30

    • Media Explorations elective, must be 300+ level (Cr: 3)ÌýÌý
    • ElectiveÌýÌý(Cr: 3)
    • CMM 400Ìý-ÌýContemporary Explorations in Communication (Cr: 3)
    • CMM 415Ìý-ÌýCreative Portfolio Development (Cr: 3)
      Or
    • CMM 416Ìý-ÌýProfessional Communication Portfolio (Cr: 3)
    • CMM 480Ìý-ÌýSemester Internship (Cr: 12)
    • CMM 489Ìý-ÌýSenior Research (Cr: 3)
    • CMM 490Ìý-ÌýSenior Thesis (Cr: 3)
      Or
    • CMM 491Ìý-ÌýSenior Capstone (Cr: 3)

    Media Explorations Electives

    Students choose fourÌýfrom the following list. Two must be 300 or 400 level.

    • CMM 206Ìý-ÌýRace, Ethnicity, and the Media (Cr: 3)
    • CMM 315Ìý-ÌýGlobal Mass Communication (Cr: 3)
    • CMM 240Ìý-ÌýHealth Communication (Cr: 3)
    • CMM 345Ìý-ÌýMedia and Cultural Studies (Cr: 3)
    • CMM 363Ìý-ÌýWomen in Media (Cr: 3)
    • CMM 372Ìý-ÌýDocumentary Modes (Cr: 3)
    • CMM 400Ìý-ÌýContemporary Explorations in Communication (Cr: 3)
    • DM 230Ìý-ÌýThe Contemporary Television Industry (Cr: 3)
    • DM 300Ìý-ÌýContemporary Issues in Journalism (Cr: 3)
    • DM 322Ìý-ÌýVoice and Articulation (Cr: 3)
    • DM 325Ìý-ÌýPolitics, People & The Press (Cr: 3)
    • MCA 103Ìý-ÌýAdvertising Fundamentals (Cr: 3)
    • MCA 203Ìý-ÌýPublic Relations (Cr: 3)

    Media Making Electives

    Students choose two from the following list:

    • MCA 335Ìý-ÌýSocial Media Marketing (Cr: 3)
    • DM 110Ìý-ÌýIntroduction to Digital Filmmaking (Cr: 3)
    • DM 227Ìý-ÌýMultimedia Journalism (Cr: 3)
    • DM 260Ìý-ÌýBroadcast Journalism (Cr: 3)
    • DM 281Ìý-ÌýTV Studio Production I (Cr: 3)
    • DM 360Ìý-ÌýPodcast and Radio Journalism (Cr: 3)

    Media Writing Electives

    Students choose two from the following list:

    • MCA 204Ìý-ÌýPromotional Writing and Editing (Cr: 3)
    • DM 211Ìý-ÌýFundamentals of Journalism (Cr: 3)
    • DM 225Ìý-ÌýSports Journalism (Cr: 3)
    • DM 226Ìý-ÌýNewsroom (Cr: 3)
    • DM 255Ìý-ÌýWriting for the Screen (Cr: 3)
    • DM 338Ìý-ÌýFeature Writing (Cr: 3)

    Learning Outcomes

    Upon completion of the communication program, students will:

    • Demonstrate an ability to access, analyze and create media.
    • Illustrate critical thinking appropriate to contemporary communication principles and ethics.
    • Communicate effectively within the conventions of the communication discipline.
    • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the Communication discipline.
    • Analyze the central theories, perspectives, principles, and concepts in the Communication discipline.

  • Internships and Careers

    An Endicott education means you'll graduate with a degree and a resume.

    Whether you pursue graduate school right away, or embark on your career after graduation, we believe that your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.

    Recent Internships

    • Congressional Office, Senator Warren

    • MUD Magazine

    • The Daily Item

    • Allied Global Marketing

    • EF Education First

    • 92.5 The River

    • Boston University Athletic Communication

    • Amirah, Inc.

    • New Jersey Devils

    • Peabody Essex Museum



    Alumni Employment

    • The Golf Channel

    • Paramount Creative+

    • Forrester

    • NBC Sports Boston

    • HubSpot

    • Vertex Pharmaceuticals

    • ECast Productions

    • Bally Sports

    • J. Jill

    • Takeda

    • Purple Carrot

    • PUMA

    • ESPN


    Graduate School Acceptances

    • Seattle University
    • UMASS Lowell
    • Syracuse University
In Pictures
Breaking Barriers in Sports Media
Communication alumna and Emmy Award-winning ESPN editor Rachel Pearson ’08 is on a mission to ensure women’s sports get the visibility they deserve.
Read the Article
In Pictures
Turning Pain Into Purpose
Using her personal experiences and the Endicott Experiential Edge, communication major Dakota Svec ’25 is helping women recognize and escape unhealthy relationships.
Read the Article
In Pictures
Is This TikTok’s New Beginning or the Beginning of the End?
Professor of Communication Melissa Yang dives into TikTok’s legal battle and how it confronts our understanding of issues like data privacy, media literacy, and what constitutes community.
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In Pictures
Influencing Endicott
More and more Gulls are becoming content creators to express themselves, share positivity, and launch careers in their respective fields.
Read the Article
In Pictures
Gulls Go Big in Japan on Career-Defining Journey
Kelly O’Donnell ’24 and Olivia Cafarelli ’25 were part of a group of Gulls that embarked on a dream trip to Japan, funded by a Freeman Foundation grant. They engaged in culturally immersive internships, tackling real-world business challenges with Japanese organizations, enriching their academic journeys, and solidifying their professional aspirations.
Read the Article
In Pictures
The Social Media Guru of Broadway
Daniel Quitério ’03 grew up far from Broadway’s bright lights, but his passion for theater was ignited at ÐÜèÔÚÏßÊÓÆµ, which set him on a path to the heart of New York’s theater scene. Now the Senior Director of Social Media at AKA, Quitério is driving the team behind the social strategy for Gypsy, bringing the legendary musical’s vibrant energy to social media and engaging a new generation of theatergoers.
Read the Article
In Pictures
At Convocation, a Call to ‘Share Your Story’
Convocation speaker and 2023 Academic Excellence Award winner Amy Damico encouraged students to also get out of their comfort zones—by leaving.
Read the Article
In Pictures
Teaching News Literacy for Today’s Complicated Information Ecosystem
The News & Information Literacy Across the Curriculum initiative, co-directed by Dean Mark Herlihy and Communication Professor Amy Damico, teaches students skills needed to effectively engage with and evaluate information.
Read the Article

Contact Us

Mark A. Herlihy, Ph.D.

Dean, School of Social Sciences, Communication & Humanities

978-232-2178

mherlihy@endicott.edu